In 2025, celebrities not only set trends in fashion or lifestyle, but they also do so in the field of facial rejuvenation. What they approve quickly becomes a collective desire; what they abandon falls into decline with the same promptness. In fact, you yourself, on more than a few occasions, wonder how your favorite actress or singer always manages to have radiant skin and face.
It is a natural curiosity, not only about the lifestyle of celebrities but also regarding the facial treatments that are currently dictating what can be done and what is no longer advisable. And what, until a few years ago, was attainable only for these queens of global beauty, today is within reach of every patient who comes to Avana Plastic Surgery in search of the best and most current procedure.
Facial Treatments on the Rise in 2025
Among the factors that most influence patients’ decisions regarding the size they will give their buttocks in their BBL surgery are, precisely, the most contemporary trends promoted in this regard by social media, influencers, actresses, or models. To this is added any breakthrough that might occur in terms of methods, techniques, and procedures in general.
But which facial treatments can you not miss right now? The list is long, but here we summarize the most important ones:
- Collagen biostimulators (Sculptra®, Radiesse®).
- Radiofrequency with microneedles (RF microneedling).
- Focused ultrasound (HIFU).
- Platelet-rich plasma (PRP).
- Facial fat grafting.
- Laser resurfacing or advanced chemical peels.
- Blepharoplasty (eyelid surgery).
- Rhinoplasty.
- Full and Partial Facelifts .
We cannot fail to mention two old allies: Botox® and hyaluronic acid fillers remain at the top of the favorites, and at Avana Plastic Surgery, there are many patients who decide to include them in their routines, although from a much more natural perspective than in previous stages. The goal here is to enhance features and correct wrinkles without giving the face a stretched or expressionless appearance.
The American Society of Plastic Surgeons (ASPS) reported that during the past year, more than 9 million neuromodulator applications and over 5.3 million hyaluronic acid filler applications were performed. However, according to the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), more than 70% of the surgeons surveyed in 2024 reported that their patients were asking for “softer” results, fleeing from the frozen look that previously predominated.
Facial rejuvenation is no longer just for later in life, younger patients and more men are embracing these treatments than ever before.
Procedures Losing Popularity in 2025
Just as there are treatments that win over patients and celebrities alike, there are also others that are being left behind. The 2025 trends show that more and more people are inclined towards the natural, the subtle, and the personalized. Everything that departs from that premise begins to lose followers, as is the case with:
- The abuse of botulinum toxin.
- Exaggerated fillers.
- Very tight traditional facelifts.
- Very aggressive peels and lasers.
The Influence of Celebrities on Aesthetic Trends
The data we already shared with you from the American Academy of Facial Plastic and Reconstructive Surgery also reflects an interesting cultural change that comes from the celebrities themselves: it is no longer about “looking operated,” but about looking healthy, vital, and authentic. We thus overcome the beauty paradigm of the last decade, when it was common to see oversized lips or rigid faces in the entertainment industry.
Amid this panorama, the famous procedure known as the Mar-a-Lago Face draws attention, characterized by a very pronounced aesthetic: voluminous lips, defined cheekbones, smooth foreheads, and skin without visible wrinkles. This look, inspired by social and political figures from Palm Beach, has gained notoriety in recent years as a symbol of sophistication and status.
However, it is striking that its rise coincides with a moment when most patients and celebrities are opting for more subtle and personalized procedures. In contrast to the global trend toward naturalness and discreet results, the Mar-a-Lago Face emerges as an alternative style that enhances features with greater intensity.
Technology and Science at the Service of Rejuvenation
Today, the true revolution is in technology and in how science has transformed our way of caring for the skin. Methods such as focused ultrasound and radiofrequency are increasingly requested by patients who seek to improve skin elasticity without the need for surgical interventions.
Science has also paved the way for regenerative treatments, such as platelet-rich plasma (PRP) or facial fat grafting, which use the body's own resources to rejuvenate the skin and restore volume naturally. Skin boosters of light hyaluronic acid are also trending. Unlike traditional fillers, these are applied superficially to give the face that glow so promoted on social networks.
Another challenge facial plastic surgeons face is correcting the effects of certain modern weight-loss therapies that result in the so-called ‘Ozempic Face’, a look characterized by volume loss and sagging skin. As a result, demand for procedures such as facial fat transfer, fillers, and facelifts has increased since 2024.
Avana Plastic Surgery: Your Ally in Facial Rejuvenation
Currently, facial rejuvenation treatments evolve at a great speed. What was fashionable yesterday may be in decline today, and what seemed exclusive to celebrities is now within everyone's reach, especially for patients who decide to trust Avana Plastic Surgery to continue their own journey towards that beauty ideal with which they identify.
Call us today and schedule an appointment at our clinics in Miami or Dallas, or online, from wherever you are. We offer a free first consultation that will help you determine which treatment, or procedure suits your needs and aesthetic goals. We also have a highly qualified team and cutting-edge technologies, completely at your disposal.
